VOTE GUMGUM FOR THE 2022 ELECTION
GumGum helps political advertisers break through the clutter with high impact, turnkey display and video executions. GumGum’s viewable, rich ad formats drive persuasion, motivation and GOTV messaging.
INTRO
GumGum Targeting Capabilities
People visit websites to consume content, and all eye tracking studies show that consumers focus on the images and text in the body of the web page, largely ignoring anything appearing on the periphery of pages. What you’ll find compelling is the level of performance our placements will deliver for your campaigns.
Increase in Viewability compared to IAB ads
Increase in Time Seen
compared to IAB ads
Higher Recall
compared to IAB ads
VIEWABLE IMPRESSIONS ARE NOT EQUAL IN IMPACT
56%
400%
44%
* Sources: Nielsen, Millward Brown, Moat & Tobii Pro
In-Screen Expandable Video
Minimum Spend
Turnaround Time
3-5 Business days
$15K
$15k
In-Screen
Minimum Spend
Turnaround Time
3-5 Business days
$15K
CTR
.45%
93%
VIEWABILITY
CROSS PLATFORM
$15k
In-Screen Expandable
Minimum Spend
Turnaround Time
3-5 Business days
$75K
CTR
.20%
97%
VIEWABILITY
CROSS PLATFORM
$15k
In-Screen Embedded Video
Minimum Spend
Turnaround Time
24 Hours
$10K
CTR
.20%
97%
VIEWABILITY
MOBILE ONLY
$15k
GumGum Standard
Minimum Spend
Turnaround Time
24 Hours
$10K
CTR
.39%
82%
VIEWABILITY
CROSS PLATFORM
$15k
In-Article
Video
Minimum Spend
Turnaround Time
24 Hours
$25K
VCR
50%
60%
VIEWABILITY
CROSS PLATFORM
$15k
GumGum
Stories
Minimum Spend
Turnaround Time
2-3 business days
$15K
CTR
.2%
45%
VIEWABILITY
CROSS PLATFORM
$15k
GumGum
Native
Minimum Spend
Turnaround Time
2-3 business days
$15K
CTR
.2%
40%
VIEWABILITY
CROSS PLATFORM
Note: can be animated or static
Note: can be animated or static
Can run by state, zip or congressional district
GEO-TARGETING
GumGum’s Verity tech can align candidates’ messages in content about the issues, causes and topics that voters are researching while making their voting decisions
CONTEXTUAL TARGETING
Can target by any demographic, behavioral or political affiliation (via L2, ALC, DLX, Exelate). Please note depending on the data used CPM may increase up to $1.50 CPM
AUDIENCE
Transfer your list. Via LiveRamp/Lotame as one targeting tactic
FIRST-PARTY LISTS
Verity™ is a contextual intelligence technology that can comprehensively analyze text and image content on a web page to ‘read between the lines’ and derive human-like understanding. Using our tech, we're able to align messaging within articles where key issues and topics are being researched by voters.
Enhance your reach to voters with GumGum's VERITY™
GumGum’s Bid for Political Advertising
Content Categories
Political Event
Politics
National News
Courthouse
New Hampshire
Polls
2022
Senate
Race
Political
Image Recognition
Semantic, Keyword & Contextual Analysis
GumGum Provides High Impact Turnkey Campaigns to Impact Voters
GumGum's units maximize your Persuasion, Motivation and GOTV messaging's impact
In-Screen Expandable Video
In-Screen
In-Screen Expandable
In-Screen Embedded Video
GumGum Standard
In-Article Video
GumGum Stories
GumGum Native
View our suite of ad products below.
CREATIVE GALLERY
.49%
CTR
90%
VIEWABILITY
CROSS
PLATFORM
.45%
CTR
CROSS
PLATFORM
93%
VIEWABILITY
In-Screen
Minimum Spend
Turnaround Time
3-5 Business days
$15K
.2%
CTR
40%
VIEWABILITY
GumGum Native
Minimum Spend
Turnaround Time
2-3 Business days
$15K
.20%
CTR
CROSS
PLATFORM
97%
VIEWABILITY
In-Screen Expandable
Minimum Spend
Turnaround Time
3-5 Business days
$75K
.20%
CTR
MOBILE ONLY
97%
VIEWABILITY
In-Screen Embedded Video
Minimum Spend
Turnaround Time
24 Hours
$10K
.39%
CTR
CROSS
PLATFORM
82%
VIEWABILITY
GumGum Standard
Minimum Spend
Turnaround Time
24 Hours
$10K
MOBILE ONLY
50%
VCR
CROSS
PLATFORM
60%
VIEWABILITY
In-Article Video
Minimum Spend
Turnaround Time
24 Hours
$25K
.2%
CTR
45%
MOBILE ONLY
VIEWABILITY
GumGum Stories
Minimum Spend
Turnaround Time
2-3 Business days
$15K
GumGum reaches 300M users in the US across our premium publisher network + 90% reach
We Can Reach Voters on Premium Sites
300,000,000 users+ 90% reach
GUMGUM'S CONTEXTUAL AD FORMATS
DRIVE ATTENTION & RECALL
This study proves that display ads that are contextually targeted drive greater voter attention.
GumGum’s contextual creative ads had a 92% ad viewability average vs. 55% for standard formats.
There was a 41% increase in spontaneous recall and 69% increase in prompted recall from audiences when high-impact formats were placed in relevant environments.
GumGum’s ads had a viewable time of 46s vs. standard formats had a viewable time of 18s.
High-impact formats were viewed 4.8x more by respondents than standard formats.
Source: The Contextual Edge in the Age of Attention
Hello, I'm Meredith! I've been a Director of Sales at GumGum for 5 years, with almost a decade of experience in the DC market. My primary areas of focus are: political issues, advocacy and much more. If you are interested and would like to know more, please get in touch below. I'm looking forward to working with you!
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GumGum Targeting Capabilities
GumGum's units maximize your Persuasion, Motivation and GOTV messaging's impact
GET IN TOUCH
In-Image
CROSS
PLATFORM
.20%
CTR
MOBILE ONLY
70%
VIEWABILITY
In- Image
Minimum Spend
Turnaround Time
10-15 days
$25K
In-Image
Political Event
Politics
National News
Content Categories